Prevention Program Descriptions and Pricing

Alcohol, nicotine and drug use prevention curriculum for schools

PIB Shield®

Prevention Is Better’s full program is the ideal way to begin an alcohol and drug prevention program at your school or complement existing programs. Prevention Is Better uses scientifically validated curriculum, considered the ‘gold standard’ of alcohol and drug prevention education that is shown to decrease the use of substances over time, reduce harm from existing substance use and improve wellbeing of students. We currently recommend the UK’s alcohol and drug prevention curriculum from the Personal Social Health and Economic education curriculum combined with social norms theory and real-world stories from people who have successfully overcome alcohol and drug addiction.
PIB Shield® begins with a school-wide survey on attitudes and behaviors around substance use and key related wellbeing indicators (sleep, exercise, mood, social interactions, parental involvement, exercise). The survey’s aim is to better inform further prevention work and is conducted anonymously and is fully GDPR and child-protection compliant. After the survey, PIB Shield® will have 2 classes per grade throughout the school year, another class for teachers and a class for parents. An assessment can be conducted at the end of the year to assess changes in attitudes and behaviours and use data to inform prevention and wellbeing work in the following year or for school reporting requirements. Classes, topics and targeted age groups of students can be customized based on your school’s requirements. Contact us to schedule an assessment to address your specific prevention needs.

  • Two classes for students
  • One class for teachers
  • One class for parents
  • €300 deposit required
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PIB Inform®

Part of the PIB Shield® prevention program, classes for teachers and parents can also be held independently to address your school and community’s needs.
PIB Inform® for teachers could cover topics around how to implement a full-school prevention program, how to speak with students about substance issues, what ‘red flags’ might indicate a substance use problem in the school and information about current trends in substance use, for example the rise in e-cigarette use and dangers of marijuana use. Topics and classes can be customized based on your community’s needs.
PIB Inform® parents’ classes can cover topics about how to speak with your kids about substance use, what signs to watch out for if substance use may be a problem and hearing a story of recovery from drug addiction to better understand the struggles of teens and how to possibly provide help. Information about various drugs current trends in substance use and accurate information can also be provided. Topics can be customized for the parents or to cover any issues the community might be facing, like concerns around specific substances or substance use related overdoses, violence or assaults in communities.

  • Covers sensitive topics
  • Learn how to talk to your kids
  • Conversation starters
  • €200 deposit
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PIB Intro 101®

is the first lesson in the PIB Shield® full-prevention program. The intro class is customized to the age of the students and needs of the school. Topics usually include, personal story of overcoming addiction to alcohol and other drugs, information about substances appropriate to the age of the students and information about how to make healthy choices. Topics and timing can be customized for your school.

€350 online, €450 in-person
  • Up to 1 hour in-person or online session
  • Up to 50 students
  • Personal stories
  • €100 deposit
Schedule a call with us

Keeping kids and communities healthy through prevention education

Our Mission

Our mission is to prevent and reduce the use of alcohol, nicotine and drug use in young people by providing a technology-driven platform to deliver gamified curriculum based prevention education to students, evidence-based training and instructional materials to teachers, and useful resources to parents.

What is PIB?

Using a digital platform called ‘PIB’ and in classroom delivery, Prevention Is Better delivers alcohol, nicotine and drug use prevention curriculum for schools across Ireland and the United Kingdom. PIB provides personalised, gamified, and age-appropriate, drug prevention education to students, teachers and parents.

Our Vision

To be a world leader in reducing alcohol, nicotine and drug use in young people by providing the most effective prevention education in schools.


Classes are taught by instructors with first-hand experience of drug use and who have successfully recovered from drug addiction.

Ryan Ulrich, CEO

CEO and founder Ryan Ulrich has almost 20 years of experience working in the addiction treatment and drug prevention space. Growing up in a family impacted by alcoholism and overcoming his own struggles with substance abuse and mental health issues, Ryan’s mission is to reduce the impact of substance use through prevention.

Chuck Ma, CTO

CTO Chuck Ma has more than 30 years experience in Information Technology. Chuck has consulted with organizations across all industries on strategies to adopt newer technologies. As a volunteer youth worker, Chuck recognizes the need to inform our future leaders to recognize and avoid the temptations that can lead to the destructiveness of addiction.